Clik here to view.
Jordyn Smith – Scotland’s Next Top Sportsperson
Today, Sports Marketing Scotland is delighted to introduce you to Scotland’s next top sportsperson. Jordyn Smith is 15 years old, but has been involved in taekwondo for over a decade already. Over the...
View ArticleClik here to view.
Interview with Andrew Barrowman
As the 2016/17 football season gets underway, it won’t quite be the same for Andrew Barrowman. He’s taken the decision to retire from the game, and is looking to make a name for himself off the pitch...
View ArticleClik here to view.
FBAs 2016
The Football Blogging Awards for 2016 are just around the corner and Sports Marketing Scotland are up for Best New Football Blog. If you’ve liked anything we’ve done over the past year, please click...
View ArticleClik here to view.
Interview with Andrew Jenkin of Supporters Direct Scotland
Almost 15,000 Scottish football fans offered up their opinions to Supporters Direct Scotland (SDS) for the 2016 version of their annual survey. SDS partner with the SFA and the SPFL to produce the...
View ArticleClik here to view.
Interview with Nicky Reid of the SPFL Trust
In the week that the SPFL Trust’s Legacy 2014 Report was released, Sports Marketing Scotland spoke to the charity’s General Manager, Nicky Reid to get more of an insight into the findings and results....
View ArticleClik here to view.
Interview with Partick Thistle’s George Francis
We spoke to Partick Thistle’s Media and Communications Manager, George Francis, on his career journey to Thistle, how the club has evolved over the last couple of years, and of course, everyone’s...
View ArticleClik here to view.
Influenced by Influencers
Influencer marketing is not a new phenomenon. It hasn’t just sprung out of nowhere to become the new ‘in’ marketing buzzword. It’s mass adoption across businesses and brands hasn’t been as widespread...
View ArticleClik here to view.
The Braehead Clan Experience
Braehead Clan’s attendance figures are I’m sure looked upon with jealousy by some of their footballing neighbours. I don’t think it’s unfair to say that they punch above their weight in that respect....
View ArticleClik here to view.
Inside Braehead Clan’s Season Ticket Video
The clocks recently went forward by an hour, signifying the beginning of daylight saving time and the promise of longer days and (hopefully) warmer temperatures. It does also, sadly, bring with it the...
View ArticleClik here to view.
Interview with STV’s Grant Russell
It’s been a while, but delighted to get another Sports Marketing Scotland interview published, and it’s a good one. I’ve followed Grant Russell on Twitter for quite some time now and, of course, his...
View ArticleClik here to view.
McEwan Fraser Legal launch “Biggest Home Game”
Inverness Caledonian Thistle has teamed up with main sponsor McEwan Fraser Legal to launch the club’s Biggest Home Game (#BiggestHomeGame). The unique promotion will see ONE HUNDRED kids PLAY in a...
View ArticleClik here to view.
Interview with Celtic’s Blaine McConnell
I am absolutely delighted to bring you the latest Sports Marketing Scotland interview with Blaine McConnell, the Digital Marketing Manager of the invincible treble winners, Celtic. We talk through the...
View ArticleClik here to view.
Interview with Scottish FA’s Michael Bochel
Ahead of Scotland versus England this Saturday, Sports Marketing Scotland is delighted to speak to the Scottish Football Association’s Digital Manager, Michael Bochel. We chat through the Scottish FA’s...
View ArticlePartick Thistle – A Club Continuing to Innovate
Partick Thistle, the club that arguably brought us the best mascot in the world, Kingsley, are improving year on year. The club achieved their highest league finish since the 1980s in the 2016/17...
View ArticleClik here to view.
Interview with Motherwell’s Ryan Murrant
Ever since Ryan Murrant joined Motherwell just under a year ago, Sports Marketing Scotland has been keeping an even closer eye on the goings on at Fir Park. Delighted to shine a light on some of the...
View ArticleClik here to view.
Interview with FIFA’s David Childs
As is so often the case, you wait for one interview and two come along in a very short space of time. Today’s is with one of Scotland’s best off the pitch football industry exports. David Child’s has...
View ArticleClik here to view.
Streaming: A Key Modern Fan Engagement Tool
Social media has revolutionised the way sports teams engage and interact with their fans, but the ability for clubs to stream their own content via social media promises to bring on Fan Engagement...
View ArticleAdopting a Startup Mentality in Scottish Sport
Scotland’s close relationship with glorious failure in sport, particularly football, is well documented. If our sports clubs across Scotland learnt from their failures and embraced them, as is the case...
View ArticleClik here to view.
eSports – Part of Lower League Football’s Future?
The recent “Price of Football” BBC study raised several questions around the future of our national sport. Many opinions have been raised since, but one thing is abundantly clear – attitudes and...
View ArticleClik here to view.
Interview with Dundee United’s Joe Rice
After far too long, the Sports Marketing Scotland interviews return and it’s one I’ve been trying to tie down for a long time. Joe Rice is Dundee United’s Head of Communications and is a lifelong Arab...
View Article
